New SAP Tool Aims To Fuse Content and Community With eCommerce

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with user-generated ratings and reviews. For many companies, at least some of this content is spread out across the site without any real connection between … Continue reading New SAP Tool Aims To Fuse Content and Community With eCommerce