Tag: sony

  • New PlayStation 5 Slim – PS5 Games Call of Duty: Modern Warfare II

    New PlayStation 5 Slim – PS5 Games Call of Duty: Modern Warfare II

    The new PlayStation 5 Slim refines the original model without adopting the “Slim” moniker. Although it maintains the PlayStation 5 name, it is a more compact console featuring increased hard drive space, a new USB-C port, and an upgradeable disc drive bay. Despite these enhancements, the redesigned model retains the same design as the previous model.

    Available in two versions; the new PS5 Digital Edition and PS5 with Ultra HD Blu-ray disc drive one with an optical drive and the other without, the disc-based model is selling for $499. It comes as a bundled package at no additional charge, and this bundle includes exciting games—Call of Duty: Modern Warfare 3 and Spider-Man 2.

    Featuring curved white panels around a black center, with the high collar slightly less prominent, the familiar light strips along the edges of the black center still glow in blue, white, or amber to indicate the console’s status. The only noticeable design difference is the addition of black stripes horizontally running along the white panels.

    In the new PS5 Slim, we see a reduction in volume, with the Digital Edition being lighter than the Disc drive model. One design change we couldn’t help but notice is the introduction of four cover panels—two on each side, in contrast to the original PS5’s two panels.

    In this Digital Edition, the bottom right cover panel is removable, allowing users to replace it with the new Ultra HD Blu-ray Disc Drive. Although Sony has yet to officially confirm the add-on disc drive will likely include a spare console cover due to the increased width after the drive is added.

    While most internal specifications of the new PS5 are still the same, there is an upgrade in the form of a larger 1TB SSD. The console retains its 16GB GDDR6 memory and is powered by a Ryzen Zen 2 CPU from AMD.

    PlayStation 5 Slim Features

    Below are the detailed specifications for the New PS5 Slim Digital console and the PS5 Slim Disc:

    ComparisonNew PS5New PS5 Digital Edition
    Price$499, €550, £480$449, €450, £390
    ProcessorCustom AMD Zen 2, 8-core / 16 threads, 3.5GHzCustom AMD Zen 2, 8-core / 16 threads, 3.5GHz
    GPUAMD RDNA 2, 10.3 teraflops, 2.23 GHzAMD RDNA 2, 10.3 teraflops, 2.23 GHz
    RAMGDDR6 16GBGDDR6 16GB
    Storage1TB SSD1TB SSD
    Disc driveUltra HD Blu-ray, up to 100GB/discOptional add-on
    Video out4K, 120Hz4K, 120Hz
    Ports1 x USB Type C (front), 2 x USB Type A, 1 x gigabit Ethernet, 1 x HDMI (rear)1 x USB Type C (front), 2 x USB Type A, 1 x gigabit Ethernet, 1 x HDMI (rear)
    NetworkingGigabit Ethernet, Wi-Fi 6Gigabit Ethernet, Wi-Fi 6
  • SONY announces increase in PS+ Pricing. How will this affect the service?

    SONY announces increase in PS+ Pricing. How will this affect the service?

    Playstation Plus
    credit: arstechnica.com

    Just when many PS+ members already felt let down by the considerable low-quality service that is the PS+ membership, Sony made an update to their latest “free games” blog post and sent emails to respective members regarding a price change to the current PS+ model.

    As of September 22nd, the company will be upping the prices of their 1-year membership cards from $49.99 to $59.99 ($69.99 CAD) and the 3-month cards from $17.99 to $24.99 ($29.99 CAD). The 1-month membership, however, will remain at $9.99/month.  The price raise is justified by the company in the following:

    PlayStation Plus strives to enrich your PlayStation experience through a world-class service built for our fans. This marks the first time that PS Plus membership prices will increase in the U.S. and Canada since the launch of the service in 2010. The new pricing reflects the current market conditions while enabling us to continue providing exceptional value to our members. As a member, you will continue to enjoy the benefits and features that enable shared experiences, such as online multiplayer, free games, and exclusive discounts. You will also continue to get exclusive benefits such as online game save storage and discounts across the PlayStation digital services.

    From a business perspective, the change is somewhat understandable. They’re matching their price for their online service subscription to their competitor XBOX LIVE, and many theorize that this is Sony’s attempt at delivering more AAA and quality titles to their monthly “free games” release. Since the inception of PS+, many of had a problem with their free games that arrived each month; most being unknown and/or low quality indie games from the store whilst the rival XBOX LIVE members received quality games and AAA titles. This surprising move by SONY had led many of its users to hope this is their first step in finally delivering non-stop high quality and AAA titles to their lineup each month; which in turn can entice more gamers to switch from the Xbox over to PS4 and bring back old patrons of PS+.

    How this can affect the company

    On a more personal note, I personally hope that SONY understands their current situation with PS+. They do not own any of the game servers that you pay to play on, and their monthly 2 to 3 (and more depending on which consoles you own) “free” games being indies and/or low quality have disappointed many of the subscribers. Though the change in price is not an insane increase, it’s an increase none the less for a service that has seemingly failed to consistently satisfy its members, and if it does not deliver on the first month of its price change (October will see the first (if any) changes of the price increase) then I feel it is safe to assume many will drop the service, and some devotees leave the entire console all together.

    What are you’re thoughts on SONY’s price change to PS+? Do you believe this is to bring better “free games” and discounts to keep them on-par with XBOX LIVE? Let us know your thoughts below.

  • Sony Xperia Z3 – Cons, Pros and Why You Should Own One

    Sony Xperia Z3 – Cons, Pros and Why You Should Own One

    Sony is set to make a difference in our in world today by bringing about the newest smartphone Xperia Z3.

    The high competitions between reputable phone companies had driven Sony into researching and coming up with the latest Sony Xperia Z3, that has the latest premium design and highest waterproof rating capacity. the Xperia Z3 is the premium smartphone that does more by making life more easy and comfortable.

    A premium smartphone

    This phone has been designed to withstand water for over 30 mins. Today you dive into pool on a hot sunny day, running when it’s raining, taking pictures in a downpour or underwater or wipe your phone when an unexpected spill occur, without considering to drop your phone or with the fear that it’s going to get damaged.


     In compliance with IP65 and IP68, the Xperia Z3 is protected against the ingress of dust and is waterproof. Provided that all ports and covers are firmly closed, the phone is (i) dust tight and (ii) protected against low-pressure jets of water from all practicable directions in compliance with IP65; and/or (iii) can be kept under 1.5 m of fresh water for up to 30 minutes in compliance with IP68. 

    Use the Xperia Z3 in the rain or in the pool

    Do you want to make great pictures and videos even better?

    You can unleash your creativity with our widest ever choice of unique Xperia camera apps. It’s our best smartphone camera yet, to make sure your memories are as vibrant as real life.

    PS4 Remote Play

    Xperia Z3 is the only phone with a PS4 game. The Xperia Z3 matches the latest gaming with the best Sony technologies. With a super-bright display and digital noise-cancelling technology, immersing yourself in your game has never been easier.


    Products Highlight

     

    • GSM / 4G LTE Capable
    • 20.7MP 1/2.3″ Exmor RS Camera Sensor
    • 25mm Sony G Lens + BIONZ Processor
    • 2.5 GHz Quad-Core Snapdragon 801 Chipset

     

     

    Additional Features

     

    • Performance battery life offering up to 2-days of regular usage
    • HighAdreno 330 GPU
    • Display Technology: TRILUMINOS Display for Mobile, Live Color LED, X-Realty for mobile, IPS display
    • Display Construction: Durable tempered glass
    • Sensors: Accelerometer, ambient light sensor, barometer, game rotation vector, geomagnetic rotation vector, gyroscope, magnetometer, step counter, step detector, significant motion detector, proximity
    • Playback/Record Supported Format: 3GPP, MP4, AVI
    • Compatible with the Sony Game Control Mount and wearable tech watches

    Sony Xperia Z3 can be purchased from Amazon or any retail store near you. To see more details or purchase this item, click here.

  • Russia offers its support to North Korea amid the Sony Hack

    Russia offers its support to North Korea amid the Sony Hack

    EWT is following the Sony Hacks, North Korea’s internet outages, and all other related topics as they develop. See bottom of article for further reading.


    MOSCOW –  Russia on Thursday offered sympathy to North Korea amid the Sony hacking scandal, saying the movie that sparked the dispute was so scandalous that Pyongyang’s anger was “quite understandable.”

    Washington failed to offer any proof to back its claims of Pyongyang’s involvement in the hacking, Russian Foreign Ministry spokesman Alexander Lukashevich said at a briefing, adding that the U.S. threats of retaliation were “counterproductive.”

    The U.S. has blamed Pyongyang for the recent cyberattack on Sony Pictures, which produced “The Interview,” a comedy depicting the assassination of North Korean leader Kim Jong Un. Pyongyang has denied a role in the hacking, but also praised it as a “righteous deed.”

    Sony initially decided not to release the film because of threats against U.S. cinemas, but released the movie online Wednesday.

    Russia’s ties with the communist North soured after the 1991 Soviet collapse, but have improved under President Vladimir Putin’s watch. Moscow has taken part in international efforts to help mediate the standoff over Pyongyang’s nuclear and missile programs, although its diplomatic efforts have had little visible effect.

    Last week, the Kremlin said that it had invited Kim to Moscow in May to attend festivities marking the 70th anniversary of the victory over Nazi Germany.

    Commenting on the Sony hack scandal, Lukashevich said that “the concept of the movie is so aggressive and scandalous, that the reaction of the North Korean side, and not just it, is quite understandable.”

    He went on to say that Pyongyang had offered to conduct a joint investigation into the incident, adding that the proposal could help ease tensions and reflected a “sincere desire of the North Korean side to study the issue in detail.”

    “We perceive the U.S. threats to take revenge and calls on other nations to condemn the Democratic People’s Republic of Korea as absolutely counterproductive and dangerous, as they only would add tensions to the already difficult situation on the Korean Peninsula and could lead to further escalation of conflict,” Lukashevich said.

    Further Reading:
    North Korea’s Internet is Offline     –     Sony Hack: U.S President Vows Responsibility for FBI Claims

    via Foxnews

  • PlayStation Network, Xbox LIVE offline due to Attacks

    PlayStation Network, Xbox LIVE offline due to Attacks

    The two most popular gaming networks, PSN and Xbox Live, have been offline most of Christmas day due to a DDoS (distributed denial of service) attack. A group named the Lizard Squad has taken credit for the attack. This is the same group that credited themselves for an attack on the PlayStation network and MMO games World of Warcraft and League of Legends back in August.

    Both service status pages for the Xbox and PSN state (at the time of this writ) that they’re offline. This definitely caps off a rough Holiday for Sony, who recently had their Sony Pictures subsidiary get attacked and sourced as one of the biggest tech topics over the past week and a half. During which, a group of hackers named the Guardians of Peace (GOP) threatened a 9/11 style attack on theaters that would show the leaked Sony Pictures movie “The Interview.”

    Sony had decided to pull the film when the U.S. government determined that North Korea had been behind the hack, but recently decided to put the film on services like Google Play and show it in cinemas in the U.S. on Christmas day. The film can be purchased on other services like YouTube and, on Xbox Live.

    We’re aware that some users are having issues logging into PSN – engineers are investigating
    — PlayStation (@PlayStation) December 25, 2014

  • Sony Hack: President of United States vows responsibility for FBI claims

    Sony Hack: President of United States vows responsibility for FBI claims

      A couple of days ago, North Korea was posed as the fault to the SONY FILMS hack, formally by the FBI. This all followed the major GOP hack on SONY FILMS databases, media, and employees. There is no doubt that the news of and following the SONY FILMS hack is the most breaking and worrisome in both the political and technological industries at the moment. The following article is from BBC News: President Barack Obama has vowed a US response after North Korea’s alleged cyber-attack on Sony Pictures. The US leader also said the studio “made a mistake” in cancelling the Christmas release of The Interview, a satire depicting the assassination of North Korean leader Kim Jong-un. Sony said it still planned to release the film “on a different platform”. On Friday US authorities linked North Korea to the hack, which saw sensitive studio information publicly released. Sony said it cancelled the planned Christmas release of the film after a majority of cinemas refused to show it following anonymous threats. “We will respond,” Mr Obama told reporters on Friday, declining to offer specifics. “We will respond proportionately and in a space, time and manner that we choose.” He added: “We cannot have a society in which some dictator someplace can start imposing censorship in the United States.”

    Sony HQ in California

    The US leader said it was important to protect both public and private cyber-systems from attack which could have significant economic and social impacts. Mr Obama also noted he believed Sony Pictures was mistaken in failing to go ahead with the release. “Americans cannot change their patterns of behaviour due to the possibility of a terrorist attack,” he said. “That’s not who we are, that’s not what America is about.” Analysis: Dave Lee, BBC technology reporter The FBI say it spotted distinct similarities between the type of malware used in the Sony Pictures attack and code used to attack South Korea last year. Suspicious, yes, but well short of being a smoking gun. When any malware is discovered, it is shared around many experts for analysis – any attacker could simply reversion the code for their own use, like a cover version of a song. But there’s another, better clue: IP addresses – locations, essentially – known to be part of “North Korean infrastructure” formed part of the malware too. This suggests the attack may have been controlled by people who have acted for North Korea in the past. What is the FBI evidence?   Sony Pictures chief executive and chairman Michael Lynton later told CNN it had not made an error in pulling the film. He said the president, press and public were mistaken about the withdrawal, saying the decision had only been taken after major chains had refused to screen it. He said: “We have not caved, we have not given in, we have persevered and we have not backed down.” A Sony statement on Friday said that the firm was “actively surveying alternatives to enable us to release the movie on a different platform”. “It is still our hope that anyone who wants to see this movie will get the opportunity to do so,” the statement said. Earlier on Friday, the US Federal Bureau of Investigation officially tied North Korea to the cyber-attack, linking the country to malware used in the incident. Hackers had earlier issued a warning referring to the 11 September 2001 terror attacks, saying “the world will be full of fear” if the film was screened. Poster for The InterviewThe duo play journalists enlisted to kill Kim Jong-un The movie features James Franco and Seth Rogen as two journalists who are granted an audience with North Korean leader Kim Jong-un. The CIA then enlists the pair to assassinate him. The film was due to have been released over Christmas. The film’s cancelled release drew criticism in Hollywood, with some calling it an attack on the freedom of expression. Actor George Clooney told the trade website Deadline on Thursday the film should be released online, saying Hollywood shouldn’t be threatened by North Korea. In November, a cyber-attack crippled computers at Sony and led to upcoming films and workers’ personal data being leaked online. The hackers also released salary details and social security numbers for thousands of Sony employees – including celebrities. Kim Jong-Un with North Korean soldiers' familiesNorth Korea says the film hurts the “dignity of its supreme leadership” North Korea earlier this month denied involvement in the hack – but praised the attack itself as a “righteous deed”. An article on North Korea’s state-run KCNA news agency, quoting the country’s top military body, said suggestions that Pyongyang was behind the attack were “wild rumour”. However, it warned the US that “there are a great number of supporters and sympathisers” of North Korea “all over the world” who may have carried out the attack. In the article, Sony Pictures was accused of “abetting a terrorist act” and “hurting the dignity of the supreme leadership” of North Korea by producing the movie. source: BBC news

  • PlayStation 4 Update Coming Next Week With ‘Share Play’ Feature

    PlayStation 4 Update Coming Next Week With ‘Share Play’ Feature

    PlayStation 4 update: Back in August, Sony started teasing a new feature they call “Share Play.”. Though we’re still waiting to see just how well it works, the idea itself is wonderful: once enabled, you can let your friends play your games with you (or by themselves, even) from across the vast Interwebs without them owning a copy of the game.

    Up until now, Sony was pretty vague about when this feature would launch, noting only that it was coming “this fall.” Thanks to a quiet announcement on Twitter, however, we’ve now got a date: October 28th.

    PS4’s next software update, Masamune, will be available on 10/28. Includes Share Play, USB Music player, and more! pic.twitter.com/FjfgcY91Ki
    — PlayStation (@PlayStation) October 23, 2014

    As the tweet above mentions, an update that Sony expects to ship on 10/28 will include Share Play, along with the ability to play music (MP3, MP4, M4A, and, for some crazy reason, 3GP) off of a USB drive while playing a game.

    As for the “and more” that leaves that tweet oh-so open ended, the update also brings the long-awaited YouTube app, a better voice command system, and the ability to tweak the background color of your PS4’s homescreen.

    While Share Play sounds incredible, there’s a footnote or two that Sony seems to be downplaying a bit that might make it a bit less incredible. For example: sony has previously confirmed that Share Play sessions are limited to 60 minute chunks — so don’t expect to be able to blast through an entire game on a buddy’s remote console without shelling out for your own copy eventually.

    On the upside, the feature should work with all PS4 games right out of the gate — so it’s not something that’ll only work on a title-by-title basis.

    Via TechCrunch

  • Sony Xperia Z2 – Review, Spec & Images

    Sony Xperia Z2 – Review, Spec & Images

    Sony’s smartphones rarely get the credit they deserve in the U.S. market. With the exception of a few, the company’s smartphones are usually limited to unlocked and online sales only, which doesn’t help them gain consumer mindshare. It’s unfortunate, as Sony has crafted some impressive phones, and it’s latest flagship, the Xperia Z2, is no different.

    At $700, the AT&T and T-Mobile-only smartphone is going to be a non-starter for some people. Still, the Xperia Z2 is just as good as any other top-tier smartphone today, featuring a solid camera and great design, imbued with Sony’s unique style.

    Sony Xperia Z2 key specifications

    • 5.2-inch display with a resolution of 1080 x 1920 pixels
    • Quad-core 2.3 GHz Krait 400 processor
    • 3GB RAM
    • 16GB of internal storage, expandable up to 128GB via microSD card
    • 20.7 MP rear camera
    • Shatter proof glass
    • Android OS, v4.4.2 (KitKat)
    • Non-removable Li-Ion 3200 mAh battery
    • 2G, 3G, 4G, Wi-Fi, Bluetooth 4.0, Wi-Fi hotspot
    • Micro SIM support

    A solid performer

    Just about every aspect of the Z2’s design has been changed for the better.

    The Xperia Z2 has “flagship” written all over it. Shipping with a 5.2-inch 1080p HD Triluminos display, 2.3GHz quad-core Qualcomm Snapdragon 801 processor, 3GB of RAM, and a 20.7 megapixel camera, it seems as though the smartphone will still be a viable option well into the next year.

    Rounding out the specs, the Z2 comes with the usual suspects: Wi-Fi, aGPS, NFC, Bluetooth 4.0, and a large, 3,200 mAh (embedded) battery to keep you powered up.

    The Z2 has slimmed down compared to it’s older brother, the Z1. Sony managed to throw a larger display in a slightly thinner narrower frame by shrinking down the oversized bezels found on its predecessor. The one area that the Z2 has grown in is height: it’s almost 3mm taller than the Z1.

    The layout of the Z2 is basically identical to the Z1. Ports remain in the same place (complete with lanyard holes), though the Z2 has a few tweaks that go a long way. First, the speakers have been moved to the front, which will make watching videos on the Z2 that much better. They don’t produce the same stellar sounds as the HTC One (M8), but it’s still miles better than most smartphone speakers today.

    Sony introduces digital noise cancellation with the Z2, which requires the included MDR-NC31EM headphones. Also available separately for $60 at the Sony Store, the packaged headphones are just another perk you’ll get with the Z2.
    Star of the pool party

    Thanks to its water resistance, you can be assured that H20 is no match for the Z2.

    Sony was one of the first of the major OEMs to add water and dust protection to its flagship smartphones. The Z2 continues in this tradition with an IP55/58 rating, allowing it to be submerged under 5 feet of water for up to 30 minutes. This is a great trend among manufacturers, and the Z2 is somewhat functional while submerged: you can use the camera underwater, thanks to the dedicated camera button.

    A downside to all of the water resistant powers of the Z2 is that most ports have big flaps covering them to protect from water getting in. It’s a necessary evil, I suppose, but it’s not terribly elegant.
    A significantly improved display over the Z1

    The Z2 ships with Sony’s Triluminos display, but now includes the addition of Live Color LED tech, which vastly improves the vibrancy of colors, viewing angles, and contrast. While not comparable with OLED, the blacks are blacker and colors pop more.

    Sony’s X-Reality imagine processing engine returns to enhance your viewing experience for movies. By analyzing almost every aspect of an image, the engine will fill in missing pixels, sharpen edges, and boost the richness of colors, even with low quality video. For the most part, it does a good job at enhancing video, but it can also, at times, be a bit too intense. If you find that it’s not to your liking, you can always disable the optional feature.

    Whether you’re seeing red or want to cool it down, you can change the white balance settings on the Z2 easily.

    The default white balance of the Z2’s display is spot on in my opinion, but Sony will let you tweak it to your heart’s content in the display settings. So, if you want to give your screen a warmer or cooler look, you can do just that. The display settings also give you the option to enable the Glove Mode and Tap to Wake features, which are self explanatory, and pretty great.
    Omnibalance is still a beautiful design aesthetic

    The Omnibalance design on the Z2 is ultra minimal.

    Despite the larger-than-normal bezels on the Xperia Z and Z1, I’ve always admired Sony’s Omnibalance design approach. The subtle design language may look underwhelming to some, but it strikes a nice harmony between industrial and modern design.

    From the two glass panels on the front and back to the one-piece aluminum frame that holds them together, the Z2 not only looks like premium hardware, it feels great in the hand. While the glass on both sides of the phone are certainly fingerprint magnets, the cold smooth feeling of glass will always best any polycarbonate casing.

    While the glass panels on the Z2 feel nice, they also give off the feeling that the phone is fragile, because, well, glass breaks. The metal frame surrounding the smartphone certainly won’t protect the glass, so you might want to get a case for the Z2 if you don’t want to treat it like an antique.

    Sony managed to shrink the bezels on the Z2, which also allowed them to increase the size of the display without adding too much heft. It’s is still a large phone, though. Just slightly taller and narrower, the Z2 is in line with the size of the LG G3, which comes with a larger, 5.5-inch display.
    The best of Sony is found in its software

    The software on the Z2 is a nice blend of Sony and Android in an easy to use package

    Sony’s custom user interface for Android is one of my favorites because it’s not overwrought with useless customization. It’s a unique take on the Android operating system that uses some of the design values Google suggests, along with a many of it’s own, which makes for an interesting experience.

    The Z2 ships with a custom user interface that’s wholly Sony, and has an elegance to it that a majority of the other OEM skins lack. It’s quite apparent that some of the UI elements are influenced by the PlayStation, which I enjoy. The default live wallpaper and touch sounds seem to be ripped right from the PlayStation 3.

    Like most OEMs, Sony provides its users with a handful of its own apps, like Albums, Walkman, and Movies. The music and movie apps are tied into Sony’s ‘Unlimited’ services, so you can purchase content right within the apps. Of course, you’ll still have access to everything the Google Play Store has to offer.
    An impressive but inconsistent camera

    It’s not perfect, but the 20.7 megapixel camera can produce beautiful shots.

    The 20.7 megapixel camera on the Z2 is almost identical to the shooter found on the T-Mobile Z1S, with one exception. The camera on the Xperia Z2 can record 4K video.

    There are a handful of different modes you can choose from in the camera software. From the useless but fun AR Effect to modes like Timeshift, Vine, and the great Superior Auto mode, you’ll have a good time with all of the Z2’s camera features. However, if you think you can combine these modes with the 20.7 megapixel shooter, you’d be wrong. Unfortunately, most of the nifty modes can only be used when the camera is set to 8 megapixels or lower.

    Even with some great optics in the camera, the photos from the Z2 can look pretty soft at the edges and tend to be grainy. Focusing is also an area that the camera struggled with. Taking a picture of a paper cup a foot away from me, the Z2 either never focused and reset or was completely blurry.

    Like most modern smartphone camera, the Z2 performs very well in good lighting. Compared to the G3, the color representation was more accurate, with LG’s flagship oversaturating the overall image. It performs well in low-light, too, though the softness at the edges and graininess returns.

    Overall, the camera on the Z2 is quite the performer, and can take one of the best shots you’ve seen on a camera one second, then produce an average photo the next.
    All day and all night battery

    Thanks to the massive 3,200 mAh battery powering the Z2, this is a smartphone that should last longer than the competition. In our HD video test, the Z2 squeeze out just over 10 hours of playback while in airplane mode with the display set at 100 lumens. Not only will this give you ample real-world use time, but you’ll also be able to take advantage of Sony’s low battery and Stamina mode to get you through the tough times when you don’t have a charger on hand.
    It’s not too late to love this phone

    The glass panels add to the premium design of the Z2.

    I really like this phone. In fact, had I not recently purchased the G3, and the Z2 was available on AT&T, it might be in my pocket. I can live with the big port covers and the sometimes finicky camera, as the whole package is still very appealing. Of course, if it were in the market this second, I’d struggle with buying the Z2 and waiting for the next Xperia flagship, coming this fall.

    There are a few caveats to purchasing a Z2, and they have little to do with the phone itself. With IFA right around the corner, there’s a very good chance that Sony might unveil the Xperia Z3.

    The other elephant in the room is the fact that the Z2 is only available online, unlocked, and unsubsidized, for $700. That’s a hard pill to swallow. Of course, this is how much smartphones actually cost, allowing you to live a real contract-free life, and not some “on-contract” carrier payment plan that locks you in for a couple years.

    Overall, if you like Sony’s style and have the money to burn for an unlocked phone on T-Mobile or AT&T, the Z2 should be on your list to check out.

  • Sony To Close Two-Thirds Of Its US Retail Stores

    Sony To Close Two-Thirds Of Its US Retail Stores

    Sony announced today that it is shuttering 20 of its 31 retail stores located throughout the States. The 11 remaining stores are located near major markets.
    This shouldn’t come as much of a surprise. As the company’s press release states, this move is designed to place Sony in a more competitive stance. The Sony of today is in flux. It’s offloading unprofitable divisions left and right in an attempt to right the capsizing ship and sold off its PC business just last month. The company has eliminated over 12,000 positions over the last two years. These store closings will kill an additional 5,000 jobs.

    Sony is clearly looking for any way to reduce its liabilities and size. Even though it’s had retail stores for more than a decade, the stores never took off despite a rebranding in 2011. They used to be called Sony Style stores and were awash in Sony products. They were lifestyle stores, designed to showcase product rather than sell it.

    But while Sony’s retail strategy was influx in 2010 and 2011, Apple’s stores were taking off. Sony later cloned Apple stores and dropped the word Style from the name. But it didn’t work.

    Retail is hard. Ask Circuit City, Gateway and small town computer shops. To be successful it requires equal parts luck and skill. Sony clearly doesn’t have either.

  • Sony Debuts New Android 4.0 Xperia Miro and Tipo via Facebook Campaign

    Sony Debuts New Android 4.0 Xperia Miro and Tipo via Facebook Campaign

     

    Japanese electronics maker Sony has announced two new smartphones, the Xperia Miro and Xperia Tipo ahead of schedule following a successful social media campaign. The new smartphones, which will run on Android 4.0, were launched 9 days early after Facebook users brought announcement date and timeforward by 20 seconds with each click they made on the Sony page. The two smartphones will be the first by Sony to run on Ice Cream Sandwich and will feature Facebook integration. Despite having a low-end 800MHz Qualcomm processor and 512MB of RAM, the Xperia Miro will also feature a 3.5 inch touchscreen,
    a front-facing 5 megapixel camera, 4GB of internal storage, Wi-Fi, Bluetooth, MicroUSB and contactless DLNA connectivity to enable content to be shared and viewed on TVs, tablets and PCs.   The Xperia Miro features Sony’s xLoud audio technology and also comes preloaded with the Music Unlimited app which has access to millions of music tracks on the Sony Entertainment Network for a monthly subscription fee. The Xperia Tipo is targeted at a slightly lower end of the market, featuring a 3.2 inch touchscreen, Bluetooth, Wi-Fi and a 3.2 megapixel camera.