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Tag: Tim Cook

  • iPhone 15, New Apple Products to Expect at Apple Event 2023

    iPhone 15, New Apple Products to Expect at Apple Event 2023

    As we near September 12, Apple lovers worldwide eagerly anticipate the unveiling of the next iPhone 15 and Apple Watch. What is Apple’s release in September 2023? The online rumor mills have been speculating about the launch at the Apple event in 2023. Some suggest a typical round of annual upgrades, while others hint at a potentially upgraded, extremely large model, the Ultra. We’ll delve into all we can expect from this year’s upcoming Apple event. But first, what was released at the Apple event in 2022?

    At the Apple Event 2022, the new iPhone 14 and iPhone 14 Plus devices were unveiled. Along with rebuilt AirPods Pro, three all-new lineups of Apple Watches, and cool updates to the Apple Fitness+, there was the WWDC event in June of the same year where Apple introduced iOS 1 as well as the new MacBook Air, 13-inch MacBook Pro, iPadOS 16, macOS Ventura, and watchOS 9. Then the March event heralded the unveiling of Mac Studio and Studio Display, the new iPad Air, the new iPhone SE, and iPhone 13 and iPhone 13 Pro.

    At WWDC 2023, Apple unveiled; the Apple Vision Pro, the 15-inch MacBook Air, Mac Studio and Mac Pro, the M2 Ultra chip, and new updates to iOS 17, iPadOS 17, macOS Sonoma, watchOS 10, tvOS 17, and AirPods.

    Apple Event 2023 – iPhone 15 Lineup

    Apple Event 2023: iPhone 15, New Apple Products to Expect
    Apple Event 2023: iPhone 15, New Apple Products to Expect

    The focal point of this year’s unveiling will undoubtedly be the iPhone 15 series. Much like its predecessor, the iPhone 14 series, the iPhone 15 series is predicted to comprise four models—iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. The iPhone 15 (6.1-inch), iPhone 15 Plus (6.7-inch), iPhone 15 Pro (6.1-inch), and iPhone 15 Pro Max (6.7-inch), respectively. We don’t have all the details of the iPhone 15 features, but we do know that the iPhone 15 design will be the coolest thing ever.

    According to some rumors from the tech community and various sources privy to Apple’s product launches, we anticipate all four phones to feature the Dynamic Island, an enhanced 5G modem, and a USB-C port.

    The Dynamic Island, currently integrated into the iPhone 14 Pro and Pro Max, is an interactive notification system. For the entire iPhone 15 series, this hardware will transition from display notches to the Dynamic Island cutout introduced with the 14 Pro series. Apple ingeniously incorporated display pixels and software harmonization to develop Dynamic Island.

    On iPhone 14 Pro models, Dynamic Island offers a gamut of functions, from low battery notifications to validating Apple Pay transactions. From unlocking the Apple Watch to displaying connected AirPods and their battery status,. And even providing privacy alerts when the camera or microphone is in operation.

    Revamped 5G Modem/Universal USB-C Standard

    While Apple is diligently working on its proprietary 5G chip, it seems the development is still in the pipeline. The iPhone 15 models are slated to come with the Qualcomm Snapdragon X70 chip. Which promises augmented speeds, extended coverage, superior signal quality, and heightened energy efficiency. This is an amazing upgrade from the preceding X65 chip present in iPhone 14 models.

    Qualcomm’s announcement of the X75 chip earlier this year, though promising, will take effect before the year ends. Which is slightly lagging behind the iPhone 15’s development timeline. Hence, the speculation that Apple will still use the earlier X70 chips.

    The most substantial transformation across all four models will be the departure from the Lightning connector. Likely influenced by EU regulations favoring USB-C, the iPhone 15 series is set to feature a USB-C port. This transition could impact the global market, heralding a new era of USB-C-compatible accessories.

    The iPhone 15 Pro and 15 Pro Max are poised for a significant overhaul. They will bid farewell to stainless steel, adopting titanium frames for a lighter feel. These models are slated to house the groundbreaking A17 chip, boasting a minuscule 3-nanometer processor. We’re also to expect thinner display bezels. Solid-state volume and power buttons may redefine the Pro models’ tactile experience, distinguishing them from the standard 15 and 15 Plus.

    While there’s been talk of an iPhone 15 Pro Max rebranding to Ultra, it’s wise to take this with a pinch of skepticism. Rumors suggest the potential addition of an action button, similar to the Apple Watch Ultra. Only time will reveal the truth.

    New Chips and OS for the Apple Watch

    The September event will introduce the Apple Watch Series 9, accompanied by an innovative Ultra variant. Foremost among the new updates is the incorporation of faster chips, which Apple claims will upgrade the performance of their new watches. Additionally, we’re to expect a palette of new color options for the watch casing.

    Apple is equally set to publicly unveil watchOS 10, the latest addition to the Apple Watch operating system. Notable features include a widget interface that dynamically displays the most frequently accessed information based on the time of day. Also, the updated OS incorporates novel functionalities for health and fitness tracking.

    Wanderlust: What time is the Apple event in 2023?

    The Wonderlust Apple event’s timing varies depending on location. For those in California, all the action begins at 10 a.m. Those in India will have a late night, with a 10:30 p.m. start. London will witness the event at 6 p.m., while New Yorkers can catch it at 1 p.m. Across many parts of Europe, the event commences at 7 p.m. South Korean and Japanese viewers can join by 2 a.m. In Melbourne, Australia, the event kicks off at 3 a.m., and for those in South Africa, 7 p.m. The venue of the Apple event is Apple’s headquarters, Apple Park, in Cupertino, California.

  • Why Apple CEO Tim Cook’s open ‘gay’ confession matters to the world

    Why Apple CEO Tim Cook’s open ‘gay’ confession matters to the world

    Last week the CEO of Apple Tim Cook wrote a public essay for Bloomberg Businessweek, in which he proudly proclaim that he considers “being gay among the greatest gifts God has given me.” The essay has attracted mix reaction from media, customers & fans alike. Hence, EwtNet has taken to the tab once more to analyze how Cook’s real sexuallity will fare among different cultures.

    “The world has advanced to the point that (sexuality) is a total nonissue,” said Gerald Storch, a former CEO of Toys R Us. “Ten years ago, CEOs might have kept it closer to the vest because of consumer backlash.”

    As much as I would like to sit back here, agree with Gerald Storch and write ‘who cares?’ I know everyone cares. Even those who ‘don’t care’ care so little about it that they take time out to tell us how little they care! It seems that they care a great deal about making sure we understand how little they care.

    This could be such a noissue in California and few other states in the US but Apple is a globally recognized company in the world. Remember, for all the personal attachment we have to the company’s products, Apple is still a publicly traded company that must answer to shareholders. Sales and profits rule on Wall Street, not a leader’s sexual orientation. And lets face it, in some countries Cook could be facing a 15 years jail term for his public declaration or worst still a death sentence.

    “Apple is a business, not a social group,” said Billie Blair, a management consultant who advises several boards of directors. The only way a board would care about a CEO’s sexual orientation if it somehow drove away customers and sales and profits fell, she said.

    “Then the board would be forced to look at the issue,” Blair said. “It’s not about the sexuality of the CEO but rather what the CEO’s sexuality does to the business.”

    In Cook’s case, absolutely nothing. Apple’s products may continue to fly off the shelf for the foreseeable future in the US. Consumers don’t care about Cook’s sexuality as much as they care about the battery life and design aesthetics of the iPhone 6 and fancy Apple Watch. But doubts still hovers on how far Apple products will fly in other part of the world in light of this event.

    Do you really believe people in over 79 countries of world where homosexuality is outlawed doesn’t care about Cook’s sexuality? I don’t think so. I wouldn’t be surprised to see laws against buying apple products in Nigeria and most African countries.

    In the United States where Apple products are more dominant, anti-sodomy laws were ruled unconstitutional by the U.S. Supreme Court in 2003, but they are still on the books in 13 states: Alabama, Florida, Idaho, Kansas, Louisiana, Michigan, Mississippi, North Carolina, Oklahoma, South Carolina,  Texas, Utah and Virginia. Conservative state legislators refuse to repeal the laws and, in some cases, police still enforce them.  Reportedly, in the past few years more than a dozen LGBT people were arrested for violating those laws, but the arrestees were freed because prosecutors won’t seek convictions based on defunct laws.

    Acceptance of the LGBT community has come a long way since 2007. Thirty-two states offer legal same-sex marriage; courts have overturned gay marriage bans in another five states. The U.S. Supreme Court also gutted a key provision of the federal Defense of Marriage Act, which denied federal benefits to same-sex couples.

    “We are already moving in the right direction,” said Selisse Berry, founder and CEO of the advocacy group Out & Equal. “Hopefully, (Cook’s announcement) will be a tipping point” for corporate America.

    Even so, whether today’s executives and employees choose to come out will still largely depend on a person’s individual circumstances and a company’s particular culture.

    Cook was brave enough to come clean and as hopes, his decision could make the road a little less treacherous for gays and lesbians in the workplace.

    “If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy,” Cook wrote.

  • Apple CEO Tim Cook Reveals he is Gay on Bloomberg Business Week

    Apple CEO Tim Cook Reveals he is Gay on Bloomberg Business Week

    Today the CEO of Apple Tim Cook wrote a long essay on Bloomberg Business Week magazine in which he proclaim that he considers “being gay among the greatest gifts God has given me.”

    Below is an extract from Bloomberg Business Week published on the 30 October, 2014.

    Throughout my professional life, I’ve tried to maintain a basic level of privacy. I come from humble roots, and I don’t seek to draw attention to myself. Apple is already one of the most closely watched companies in the world, and I like keeping the focus on our products and the incredible things our customers achieve with them.

    At the same time, I believe deeply in the words of Dr. Martin Luther King, who said: “Life’s most persistent and urgent question is, ‘What are you doing for others?’ ” I often challenge myself with that question, and I’ve come to realize that my desire for personal privacy has been holding me back from doing something more important. That’s what has led me to today.

    For years, I’ve been open with many people about my sexual orientation. Plenty of colleagues at Apple know I’m gay, and it doesn’t seem to make a difference in the way they treat me. Of course, I’ve had the good fortune to work at a company that loves creativity and innovation and knows it can only flourish when you embrace people’s differences. Not everyone is so lucky.

    While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.

    Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s made me more empathetic, which has led to a richer life. It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.

    The world has changed so much since I was a kid. America is moving toward marriage equality, and the public figures who have bravely come out have helped change perceptions and made our culture more tolerant. Still, there are laws on the books in a majority of states that allow employers to fire people based solely on their sexual orientation. There are many places where landlords can evict tenants for being gay, or where we can be barred from visiting sick partners and sharing in their legacies. Countless people, particularly kids, face fear and abuse every day because of their sexual orientation.

    I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

    I’ll admit that this wasn’t an easy choice. Privacy remains important to me, and I’d like to hold on to a small amount of it. I’ve made Apple my life’s work, and I will continue to spend virtually all of my waking time focused on being the best CEO I can be. That’s what our employees deserve—and our customers, developers, shareholders, and supplier partners deserve it, too. Part of social progress is understanding that a person is not defined only by one’s sexuality, race, or gender. I’m an engineer, an uncle, a nature lover, a fitness nut, a son of the South, a sports fanatic, and many other things. I hope that people will respect my desire to focus on the things I’m best suited for and the work that brings me joy.

    The company I am so fortunate to lead has long advocated for human rights and equality for all. We’ve taken a strong stand in support of a workplace equality bill before Congress, just as we stood for marriage equality in our home state of California. And we spoke up in Arizona when that state’s legislature passed a discriminatory bill targeting the gay community. We’ll continue to fight for our values, and I believe that any CEO of this incredible company, regardless of race, gender, or sexual orientation, would do the same. And I will personally continue to advocate for equality for all people until my toes point up.

    When I arrive in my office each morning, I’m greeted by framed photos of Dr. King and Robert F. Kennedy. I don’t pretend that writing this puts me in their league. All it does is allow me to look at those pictures and know that I’m doing my part, however small, to help others. We pave the sunlit path toward justice together, brick by brick. This is my brick.

    Extracted from  Bloomberg Business Week post released on 30th October, 2014 Tim Cook Speaks Up

  • “Apple Pay Reached 1M Cards Users In 72 Hours”, Said Apple CEO Tim Cook

    “Apple Pay Reached 1M Cards Users In 72 Hours”, Said Apple CEO Tim Cook

    This evening at a Wall Street Journal technology conference, Apple CEO Tim Cook said that in its first 72 hours, Apple Pay activated 1 million cards.

    That figure indicates that Apple Pay is picking up traction outside of the technology, early-adopter set. Apple Pay competes with rival offerings from Google, among others, alongside traditional payment methods.

    Paying for goods with your smartphone, still nascent in the Western market, could grow quickly: Given smartphone penetration in the United States and other developed nations where this sort of transaction system remains new, Apple has the potential to quickly scale its new product.

    The possible revenue for Apple is not trivial. The company picks up 0.15 percent of transactions, or 15 cents per $100 dollars in payments. That isn’t much on a per-transaction basis, but it could quickly add up for the company worth more than $600 billion. If its smartphone userbase adopts its Pay technology, the product could bring in fresh top line for Apple, a company looking for a new hit.

    Of course, 1 million cards is a fraction of the total number of saved credit cards that Apple has via its iTunes and long-standing app businesses, implying that it could enjoy continued quick growth. How large its payment volume will grow in the meatspace remains to be seen.