Spotify Launches New Subscription Plan, Starting At $14.99 Per Month For Two Members

Share This Post

A much requested feature — and playing catch-up with competitors, such as Rdio — Spotify is introducing a family plan to reduce the cost of several family members subscribing to the music streaming service.

The ‘Spotify Family’ plan lets users buy premium subscriptions for up to four additional family members at 50 per cent off, or $4.99 for each additional account. So, for example, a family of five would pay $29.99 through the new family plan rather than the $50.

Like stand-alone Spotify Premium accounts, under the family plan each member can create and manage their own descrete playlists/music library and get personalized song recommendations. In addition, all of the other Premium features apply, such as the ability to cache playlists for offline listening, multi-device/mobile support, and ad-free listening.

“This is one of the most asked for features from our audience,” says Ken Parks, Chief Content Officer at Spotify, in a statement. “With today’s announcement we’re making it easier than ever for the whole family to experience Spotify Premium on their phones, at home and on the go.”

However, while the move and reduced pricing will be welcomed by families who are already hooked on Spotify or want to add additional household accounts, it also speaks to one of the challenges facing the company. As Josh Constine notes, the big problem for Spotify is that its on-demand streaming competitors aren’t in the music business. Apple uses music software to sell iPhones and MacBooks. Google Music is designed to lock people into its ad-filled ecosystem. Amazon bundles music in for “free” with a $99 a year Prime subscription that gets you to buy more physical goods.

In other words, all three of Spotify’s deep-pocketed competitors could drive down the price of music streaming further because they make money elsewhere. If music streaming services weren’t already a commodity, it’s not inconceivable to imagine on-demand streaming becoming something we eventually expect to come for free with a phone or mobile OS, regardless of any attempts to differentiate via a better user experience or broader music catalogue.

Posted via TechCrunch

Stay Ahead: Join the EwtNet Insider Email Club!

Stay informed and up-to-date with EwtNet's email subscription. Join our exclusive community and receive curated news, updates, and insights tailored to your interests.

Related Posts

Vint Launches A Monthly Subscription Service Offering Unlimited On-Demand Fitness Training

Two months after bringing its fitness marketplace to San...

Getting Started With Apple Pay? See How it Works

Apple Pay is now available for anyone to use,...

Amazon Takes $170 Million Hit on Fire Phone

In case you didn't know, here's the crazy thing...

Roughly 1,000 Transactions Made with Apple Pay Were Logged Twice in Customer Accounts

Some Bank of America customers have been double-charged for...

Hacked Screenshots Reveals how you can Send Money to a Friend Via Facebook Messenger

When Mark Zuckerberg recruited Ex-PayPal president David Marcus to...

How to Use LinkedIn for Networking and Marketing

Everybody wants to be on Facebook, Instagram, and Twitter,...
- Advertisement -

Discover more from EwtNet

Subscribe now to keep reading and get access to the full archive.

Continue reading