From simple text links to rich media ads, Google has continued it’s bid to optimize revenue for it’s publishers and subsequently gain more advertisers. According to a blog post in Adsense official blog, Google has rolled out two brand new ad sizes – 970 x 250 Billboard and the 300 x 1050 Portrait – that will help you reach more advertisers while also enhancing user experience and engagement on your site.
According to Adsense Product Specialist Alexey Petrov, the new ad sizes was as a result of publishers and advertisers demand for a larger ad unit.
We’ve heard from both publishers and advertisers that new, larger ad formats provide a great canvas for rich creatives and perform well on many sites. Today, we’re pleased to share two new ad sizes – 970 x 250 Billboard and the 300 x 1050 Portrait – that will help you reach more advertisers while also enhancing user experience and engagement on your site.
What’s up with the new ad sizes?
The new ad size will follow the way of it’s predecessors – supporting text only and text/display ads.
The ad is pretty much at the beta stage; you are likely to see fewer banners at that size. However, As with most of Adsense ad sizes, both of these ad units can accommodate standard text ads in addition to image ads. Additionally, they can show similar-sized image ads when doing so will maximize the performance of your ad unit. In this case, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 x 600 would serve in the 300 x 1050 ad unit.
While trying the new ad sizes you will also discover that you can only make use of a maximum of one large banner per page, of course, I don’t see anyone complaining about this, considering the the size of each banner.
Feel free to play around with this new ad sizes and share your experience with us.