The widespread use of digital devices and the internet has led to an abundance of information. This sheer volume of information available on social media, articles, online videos, and constant notifications is often overwhelming for some people. Since attention spans are limited due to the fear of missing out, brands are readily churning out visually appealing content that grabs the audience’s attention more effectively.
Graphic design has become an integral part of content creation for over a decade now. It improves the aesthetics of content to be more engaging and memorable, but that’s not all. Businesses and large corporations have utilized graphic design to establish brand identity and recognition. It is a cornerstone of marketing and advertising. Brands use graphic design to create banners, posters, or online ads, and these visually compelling designs impact the success of campaigns.
It also influences how every single piece of information is presented, consumed, and shared. In the context of social media, where attention is fleeting, visually engaging graphics are needed to create shareable and viral content. Most people find graphic design an important tool for simplifying complex information through intuitive visuals and this contributes to positive user experience.
Graphic design doesn’t necessarily require an expert designer for every task, as there are varying levels of complexity in design projects. Simple tasks like creating social media posts or promotional campaigns can often be handled by people with basic design skills. For small businesses and startups looking to save money, learning basic graphic design from online resources is important. However, as your brand grows, you might want to hire a professional graphic designer for more complex and technical projects such as branding, and logo design.
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Free Graphic Design Software for Social Media and Content Creation
We took the liberty to compile some of the best graphic design software for beginners and brands that need to save money on designs. Graphic design has become indispensable to content creation, whether you’re the CEO or intern, it wouldn’t hurt to have basic knowledge of the tools that make the magic happen. Let’s find out which software is best for graphic design for beginners and what free app is best for graphic design for Mac and PC.
Canva
Canva is a versatile and user-friendly design app, available across various platforms, offering a million templates, graphics, and photos under its free plan, with even more assets accessible through Canva Pro. Canva Pro unlocks additional features, including automatic resizing and brand kit integration. The interface has numerous templates for just about any purpose, as well as a good search feature that helps you easily find the designs you want. The drag-and-drop editor simplifies customization and there’s a design collaboration with sharing options.
DesignWizard
This free graphic design software functions similarly to Canva but provides access to all its tools in the free version. With an extensive collection of over 5,000 templates, users can effortlessly craft digital content such as social media posts, flyers, ads, and YouTube videos. As well as print materials like gift cards, certificates, and sales posters.
There’s a library with millions of images, videos, illustrations, and graphics. DesignWizard empowers users to upload fonts, photos, and logos. The platform allows for the creation of custom color palettes and resizing designs, ensuring each final product is what you need for your brand.
Adobe Express
Formerly known as Adobe Spark, is designed for social media and web graphics. Adobe Express is free, with premium features offered at $9.99/month. While its template selection falls short compared to Canva, it compensates with a powerful editor. Quick Actions on the home screen provide efficient tools like image resizing and background removal. Advanced features such as layer options and blend modes are available for deeper customization. Integration with Adobe’s Creative Suite enhances its utility for those planning to use more advanced Adobe tools.
GNU Image Manipulation Program
An acronym for GNU Image Manipulation Program, GIMP is a go-to free tool for those working with photography. Although not available in-browser and considered more advanced, GIMP is exceptional for its capacity to handle demanding photo editing needs. It lacks templates and may be more challenging to use compared to other software on this list, but its power lies in advanced photo editing and design.
Pablo by Buffer
If you need a minimalist way to create and design content, then use Pablo by Buffer. This straightforward tool allows easy text placement over images, with no need for accounts. The user-friendly interface provides basic options for image selection, template choice, and text formatting. Despite its simplicity, Pablo is great for creating visually appealing social media images, and the tool is free to use.
Piktochart
This free graphic design software focuses on the creation of impactful and shareable infographics. Mostly preferred by non-designers, Piktochart helps users create basic infographics without the need for advanced design software. Offering 400 templates, icons, and graphics, Piktochart is a solid starting point for those eager to understand the fundamentals of infographic creation.
Snappa
This is the only app on this list where the free plan provides access to the same resources as the paid plan. Users can download three designs per month. Snappa’s templates, though not as thoroughly themed, have personalized options, including effects and graphics. The process is easy and involves selecting a base template, customizing it, and downloading or sharing the image. Snappa’s free plan is user-friendly as it is less intrusive with upgrade notifications.
Pixlr
Pixlr, a popular online image editor, facilitates photo editing with a collection of overlays, effects, and borders. Available as an application on both iOS and Android, Pixlr caters to Instagram users and photography enthusiasts seeking an accessible alternative to expensive photo editing software.
VistaCreate
Previously known as Crello, Vista’s free design tool has a lot of templates, photos, videos, and vectors for social media and print design. The free plan is forever and includes vast resources, while the Pro plan has more features, such as team collaboration and automatic resizing. The Styles feature simplifies color and font customization, and a generous 10GB file storage is equipped to help both free and Pro users.
Fotor
Fotor is an old photo editing tool that has been modified to offer traditional editing features along with powerful AI enhancements. While its AI features are not free, taking advantage of the free trial is recommended to explore its capabilities. Fotor, available instantly through your browser, is known for its speed and user-friendly interface.
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